They call him “Hammer”. From an early age, Ron Cuff wanted to be just like his father. Not just any roofer. Pittsgrove, New Jersey’s BEST roofer. With an iron-clad work ethic,
Ron quickly became the go-to roofer throughout Jersey. But Ron “Hammer” Cuff wanted more.

He quickly realized that his unequaled understanding of roofing and relentless drive was something business owners and residents needed. Suddenly, Ron was traveling across the U.S., solving problems for major companies after devastating storms.

Still focused on being the best, Ron co-founded High Point Roofing and established it as a trusted name in South Jersey. He quickly grew High Point to a multimillion-dollar business. Following its success, he expanded into other home service businesses, acquiring and scaling Krise Services, an electrical, HVAC, and plumbing company.

While Ron’s home service contracting businesses were bringing him great wealth and freedoms, he realized he was a unicorn. Because most contracting businesses were STRUGGLING. Barely making enough to survive. Working all hours — days, nights and weekends. Frustrated owners and technicians.

Because Ron already built multiple wealth-generating contracting businesses, he knew he could duplicate the results. He had the strategies, the tools and the foundation. All he needed to do was “copy & paste” everything he knew into other home service contracting businesses.

Enter FORGE, a revolutionary company Ron launched to help contractors just like you to confidently and successfully grow their businesses. With years of experience behind him and countless lessons learned from the field after multiple business sales, Ron knows firsthand the challenges contractors face throughout the lifecycle of their business.

Through FORGE, Ron and his team offer the tools, strategies, and mentorship to turn a small contractor into a thriving, profitable business. The stories and actionable tools from FORGE are something that ANY contractor at any level of success can take advantage of in their business journey. 

Ron’s story isn’t just about roofs — it’s about building futures. Whether he’s consulting, running a business, or launching a new venture, he brings the same dedication and passion he learned from his father. Now, as he empowers contractors nationwide, Ron continues to prove that hard work, vision, and a relentless pursuit of excellence pays off in multiple ways. And when he's not on a roof or in a meeting, Ron enjoys life on the water with his wife Brittany and their two kids, living proof that success can — and should — be savored.