Build a Real Business in 90 Days — Without Doing It Alone
Get the exact playbook, plus 1-on-1 coaching to implement it — so you stop spinning your wheels and start scaling with confidence.
The American Dream is Alive and Well
And it’s your turn to get a piece of it.
The pain you're living conceptually
You’re making money, but it feels like you’re barely hanging on.
Every time you get ahead, a new fire pulls you back into the field.
You’re booked out for weeks, but there’s nothing in the bank.
You’re tired of feeling like an employee in your own business.
You're constantly second-guessing your pricing and chasing leads that go nowhere.
You’ve built something—but it’s still 100% dependent on you.
How that works in real life
Your phone never stops — not at dinner, not on Sunday, not ever.
You can’t step away for 2 days without the wheels coming off.
You're answering calls, quoting jobs, managing crews, and doing the actual work.
You're always "busy," but somehow nothing really moves forward.
You have employees — but everything still runs through you.
You’re exhausted, frustrated, and wondering if it’s even worth scaling.
⏱️ It Took Us 10 Years to Figure This Out.
You’ll build it in under 90 days — with coaches by your side.
This isn’t a course you buy and forget. It’s a hands-on transformation of your business, guided by people who’ve lived the chaos and built their way out.
You get the full 4-module Forge Fundamentals course (DIY), plus 4 private coaching calls with our team to apply it directly to your company.
We’ll walk through your people, pricing, systems, sales, and leadership — together.
🧭 The Fast Track — Course + Coaching
$2,499 | 90-Day Coaching Program + Full Lifetime Course Access
Performance Guarantee: Complete the course and 4 calls within 90 days. Don’t hit 10% year-over-year revenue growth? We’ll refund you.
This self-paced course includes dozens of video lessons, 40+ proprietary templates, scripts, spreadsheets, checklists, sample documents, financing strategies and 4 coaching session with the founders of FORGE to help you along the way.
01
Get the Right People in the Right Seats
We’ll build your org chart live and match real people to clear roles.
You’ll get:
✓ Org Chart Template
✓ Role & Responsibility Guide
✓ Sample Job Descriptions
✓ Interview & Onboarding Tools
Outcome: A team that functions without you micromanaging.
02
Fix Your Pricing (For Good)
We’ll plug in your real numbers and make sure every job is profitable.
You’ll get:
✓ Estimate Template
✓ Budget & Finance Worksheets
✓ Profit & Loss Analysis
✓ Sample Pricing Calculator
Outcome: No more guesswork. No more working for free.
03
Delegate Like a Boss
We’ll help you build a team that works and free up your time.
You’ll get:
✓ Admin & Crew Role Guides
✓ Sample Job Offer + Onboarding Packet
✓ Employee Handbook
✓ Subcontractor Vetting Process
Outcome: You stop doing $20/hour tasks and start leading.
04
Dial In Your Marketing & Sales
We’ll build you a reliable lead system and help you close more jobs.
You’ll get:
✓ PPC & Retargeting Guide
✓ Keyword Planning Workbook
✓ Facebook Ad & Direct Mail Templates
✓ Sales Scripts & Warm-Up Questions
Outcome: Consistent leads, better close rates, and more qualified customers.
05
Know Your Numbers
No more “gut feeling” decisions. We’ll show you how to track and predict your money.
You’ll get:
✓ Cash Flow Templates
✓ Profit First Integration Guide
✓ Revenue Forecasting Tools
Outcome: You see the full financial picture and know what’s coming.
06
Step Fully Into the Owner Seat
This isn’t about building a job. It’s about building an asset.
We’ll close out your 90-day sprint with a strategic plan for scale.
You’ll get:
✓ Growth Roadmap
✓ New Services Planning Guide
✓ Leadership Development Tools
✓ Quarterly Planning Framework
Outcome: You stop reacting — and start building on purpose.
Enroll In The Fast Track — Course + Coaching Today
For $2499 one-time
Hi, I’m Ronald Cuff
Ron spent 10+ years in the trenches — quoting jobs from the front seat of his truck, managing crews by text, and trying to grow a company while wearing every hat. He knows what it’s like to feel burned out, stuck, and unsure what’s actually working. But instead of quitting, he started building systems: better pricing, a real org chart, marketing that actually worked, and a team that didn’t rely on him for every decision. The result? A business that grew beyond him — and gave him his life back.
Now, through Forge, Ron helps other contractors do the same. No fluff. No corporate buzzwords. Just the playbooks that work.
Will this work for my home service business?
• Yes, works for HVAC, plumbing, electrical, roofing, and other trades
• System is built for service-based contractors
• We have success stories from every major trade
• All templates can be customized for your business
I'm already busy - why do I need this?
• Being busy doesn't mean you're making good money
• Learn to work smarter, not harder
• Systems help you step away from day-to-day work
• Build a business that runs without you
What makes this different from other programs?
• Built by someone who's actually owned contracting businesses
• Real-world experience, not just theory
• Complete system covering all parts of your business
• Includes ready-to-use templates and tools.
How much time do I need for this?
• Most contractors spend 2-3 hours a week on the training
• You can watch videos while driving to jobs
• Everything's broken into bite-sized pieces
• Access the content anytime, anywhere on your phone
How fast will I see results?
• Most contractors see results in first 30 days
• Full implementation takes 90 days
• Results depend on how fast you implement
• We provide step-by-step guidance
What kind of support do I get?
• Direct access to support team
• Private community of other contractors
• Monthly group coaching calls
• Implementation help for 90 days
What kind of support do I get?
• Direct access to support team
• Community of other contractors
What if it doesn't work for me?
• 30-day money-back guarantee
• No questions asked refund
• Try the complete system risk-free
• We stand behind our program
Can I afford this?
• One closed job can pay for the entire program
• Think of it as an investment, not an expense
• What's it costing you not to have these systems?
Can I finance my purchase?
• Yes! We offer flexible monthly payment options
• Use Affirm or Klarna at checkout for custom payment terms
• One closed job can cover your monthly payment
• Get started today, pay over time• No large upfront investment needed
Is this just theory or real practical stuff?
• All real-world tested strategies
• Ready-to-use templates
• Step-by-step instructions
• No fluff, just what works
Do I need to be tech-savvy?
• Everything is simple and easy to follow
• Works on any phone, tablet or computer
• No special software needed
• We provide tech support if needed
Enroll In The Fast Track — Course + Coaching Today
For $2499 one-time
Discover Why So Many People Trust Forge For Consulting & No BS Advice
“Before working with Ron at Forge, my painting business, Steady Hands Painting, was stuck in a cycle of slow growth. I knew I had the skills, but I struggled with the business side of things. That all changed when Ron sent me a series of step-by-step instructional videos that broke everything down in a way that was easy to understand and implement.
From marketing strategies to pricing jobs more effectively, Ron’s guidance helped me streamline my operations, attract more clients, and increase my profits. His insights gave me the confidence to take my business to the next level, and the results have been incredible. If you’re serious about growing your business, I highly recommend Forged. Ron knows his stuff, and he genuinely cares about your success!”
~Chris Sokos, Steady Hands Painting
Want more support? We got you…. We can come to you. Live and in-person
If you're ready to move fast and want everything done with you — org chart, pricing, team structure, systems, and a full-year roadmap — then apply for our private, in-person 2-Day Business Buildout. You’ll work directly with Ron and the Forge team to overhaul your company from the inside out, and leave with a business that’s not just more efficient, but built to grow without you. Comes with 12 months of follow-up support — and our guarantee that if you don’t hit 20% year-over-year revenue growth, we keep working with you until you do.
Starting at $25k